Ever since the inception of Social Media, business owners have been trying to salvage it as a tool to get more traffic for their business. While some industries have yet not benefited a lot from Social Media, on the other hand it has proved to be a staircase to success for several industries. Industries like life style, fashion, travel and food & beverages are focusing majorly on social media for business. If you are a looking forward to use social media for restaurants, resorts or hotels, it is a great idea and yield very good results for you, provided you are doing it right.
Facebook is the undisputed contender of the social media realm and has a user population of more than China, the most populated country of the world. With an active user base of 1.65 billion, it has become a great place for advertising your business. The users love to read and share interesting content and food is a common interest for a huge population and hence it is a great place to spread a word about your restaurant. Social media page also gives you a great platform to interact with your customers and receive vital feedback to improve your business.
If you own a restaurant or are managing a Facebook page for restaurants, here are some vital social media tips for your restaurant Facebook page:
Facebook Tips for Restaurants #1: First Appearance is Very Important
The cardinal rule of Facebook for all marketers is, what doesn’t look good, will never survive on Facebook. The cover photo of your page is the first thing your customer will look at and that’s why it has to be engaging and perfect. It should be relevant to your business and give a brief idea about what your hotel is about. The second most important thing is your profile pic, just like the cover photo, it is visible when a user is searching for something. Many Facebook Page managers commit the mistake of using this as yet another opportunity to showcase their product. The best way to go about profile pic is having your logo or mascot placed there. Both these images should be of high quality and attractive.
The ideal size of a cover image is 851 X 351 pixels and if you stick to this ratio, you won’t have to worry about some part of the image not being visible to your page users. You can keep changing the cover image from time to time to display different dishes on your menu, ambiance of your hotel or to showcase an event or offer. Here is an example of how Amaira uses there profile and cover image for their business page:
Facebook Tips for Restaurants #2: Images Speak Louder Than Words
The second most tempting thing in the world, after a bowl of steaming hot food, is a good image of a bowl of steaming hot food. If serving food is your business, the best way to get customers knocking on your door is showing them what you serve. You must keep updating high quality images of your dishes regularly. You can create an album of all the dishes on your menu so that the visitor finds it easy. Other important posts can be images of your ambiance and interior decoration. You can also show images of customers enjoying in your restaurant or how the food is served. One very common mistake of many restaurants is designing all the posts focused on selling. Although you are on Facebook to get business, it is not a marketplace and you’ll have to understand the difference between a page user and customer. Make posts that are interesting for your end user and are share worthy. The following are some great posts by restaurant pages of Facebook:
This is how The Zuree uses high quality images to entice their users:
The following is a creative way to promote an offer! Taken from Zephyr Sports Bar’s Facebook Page:
This how Amaira uses image and designing to showcase their Ambiance:
Facebook Tips for Restaurants #3: Food Goes Best With Entertainment!
Once you get the users on your page, keep them tied and coming back to you. It’s important to design your social media strategy for restaurants in a way that keeps your page viewers entertained. I’ll repeat, don’t try to focus your posts only on sales. The more interactions you have on your page the higher will be your trust ratio and it’ll also earn you loyal customers. It’s important to use your Facebook Page for Restaurant in the way you use your personal account. Share things that your customers might like, you can share recipes, videos, posts on special day, etc. However, you’ll have to take care that you shouldn’t overdo it, nobody likes their Facebook wall filled with posts from a single page.
Here is an example of an interesting post:
Facebook Tips for Restaurants #4: Blogs and videos
What do you have in common with your page followers? Both of you share a strong love for food. All though they come to your restaurant because they love what you serve, they come to your Facebook page for the love of food. So, keep serving them with awesome content celebrating love for food. First way of get your followers’ attention is creating interesting blogs. You can write blogs about a huge spectrum of topics like, famous dishes, introduction to the chefs, recipes and food philosophy. Blogs can help you direct your audience from social media towards your website. It also lets you optimize for a larger amount of keywords and hence it also improves your search engine ranking. Videos are also great tools to engage your viewers. Create small 2 minutes videos for your viewers. You can show your users how you care about hygiene or how you have fun in the kitchen or give them small cooking tips. You can also create videos from a compilation of images.
The following is how Zephyrs Sports Bar promoted an event with a video.
Here is a great blog by The Bawa restaurant that acquaints the viewers with the views of a chef! Click here to read the blog:
Facebook Tips for Restaurants #5: Where’s the party tonight?
We know, you know and the foodies know that you hotel is not just about food anymore, it’s about the food experience. You have to do much more than serving awesome food, you have to get them knocking on your door every week. There two most popular ways of doing that one is hosting events and second is giving special offers. Both of these things work only when people know about it. So, to get more people in your restaurant, you’ll have to take your events and offers to a large audience. Create attractive posters for your events and offers and promote them on Facebook.
Here are some examples of how Zephyrs Sports bar created attractive banners for their events and offers!
Facebook Tips for Restaurants #6: Facebook Advertisement and Promotions
Thousands of millions of people are spending their days and nights informing Facebook about what they like and dislike. If you want to attract more people towards your restaurants, Facebook advertisements are a great help. You can select your target audience on the basis of several factors like geographic location, age, gender and interest. Although Facebook has certain restrictions, it’s undoubtedly one of the great ways to reach your target customers.
Now that you know some great ways to create a strong follower base for your business page on Facebook there is one crucial ingredient that you shouldn’t forget. Kahlil Gibran said “For if you bake bread with indifference, you bake a bitter bread that feeds but half man’s hunger.” Same stands for your Facebook page. Give love to your viewers, make them feel that they are important and give importance to their views. Be ready to accept feedback with a smile no matter good or bad and always make them feel satiated.
Disclaimer: We are a Digital Marketing company and some of the above pages are managed by us, but not all of them. All the pages we have talked about above are managed with love and are inspiration for us.
If you are a restaurant owner and wish to know more about Facebook Page management, feel free to reach us with your queries and if you have a great social media page and you want to get our attention towards it, we are always happy to look at awesome Facebook Pages.